For Element Fire, I reimagined their visuals to break away from the plain and predictable style often seen in the safety equipment industry. I redesigned their packaging with a bold, modern look that blended functionality with shelf appeal, created handout flyers for trade shows that stood out in crowded spaces, and developed social media graphics that carried the same fresh energy online. This complete contrast to industry norms helped the brand capture attention at events, spark conversations with potential customers, and stand out both on shelves and across digital platforms.