Shaping Better User Journeys Through
Web Design &
Development
Every frame has a job to do. Whether it is capturing energy in motion or freezing a moment that tells a bigger story, my video and photo work is about creating visuals that speak louder than words. From bold edits to striking shots, I focus on delivering content that pulls people in and leaves a lasting impression.
![[AK] Incentivio Images (Small) (40).jpg](https://static.wixstatic.com/media/fef1a0_8c026d54c52f41c88e353e760cbcfd1d~mv2.jpg/v1/fill/w_281,h_281,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/fef1a0_8c026d54c52f41c88e353e760cbcfd1d~mv2.jpg)
Law Firm
Brace Law
Brace Law saw more than 20 qualified leads in the first month after I launched their new website. Their old site was dated and static, failing to guide visitors toward action and limiting the effectiveness of their ad campaigns. I designed a modern, conversion-focused site with clear calls to action, optimized forms, and intuitive navigation. The result was not only a sleek digital presence that aligned with their brand but also a dramatic improvement in performance. Their Google Ads campaigns became exponentially more effective, delivering a 3x increase in monthly conversions.
Event Space
Troy Farms
Troy Farms’ new website has been a game changer, bringing in over $200K in bookings within the first year while making their Google Ads campaigns dramatically more effective. The site was built to perform, with a clean design that showcases their stunning spaces and a streamlined booking flow that turns clicks into confirmed tours and events.
Behind the scenes, an automated booking process and smart email correspondences handle everything from tour confirmations to follow-ups on general inquiries, saving the team hours of manual work and ensuring no lead slips through the cracks. The result is a website that not only reflects the charm of Troy Farms but also powers their business growth in real numbers.
And if that sounds too good to be true, I can put you directly in touch with the owner so you can hear it from them.
Don't forget to also view the Video/Photo & Unreal Marketing work I did for Troy Farms!
Ecommerce
Element Fire
This project focused on redesigning the website for Element Fire, an eCommerce brand that sells innovative clean agent fire extinguishers. The goal was to align the site with the company’s new brand guidelines to position itself as a premium brand while also creating a smoother and more effective shopping experience. I used the AIDA model to guide the design process. The site grabs attention with bold visuals and persuasive copy, builds interest by addressing the limitations and harmful impact of traditional fire safety products, creates desire through value-driven messaging that positions Element Fire as the premium solution for protecting what matters most, and drives action with clear calls to action and a streamlined checkout flow. The result is a high-performing eCommerce site that elevates the brand and delivers a measurable lift in conversions.
Don't forget to also view the Graphic and Video & Photo work I did for Element Fire!
Restaurant
Aunty's Kitchen
With catering driving nearly 70% of Aunty’s Kitchen’s profit, we built a website designed to put catering at the forefront while still showcasing the restaurant.
At its core is an interactive catering planner that allows customers to customize menus and submit event inquiries effortlessly. On the backend, the site has automated over 60% of the catering order process and includes a flexible CMS, making it easy for the team to keep menus and promotions up to date.
The result is a best in class website that sets a new standard among South Asian catering companies. It drives more catering business and has helped Aunty’s Kitchen become the leading South Asian caterers in Ontario for weddings and private events.
Restaurant
Blackstone Steakhouse
We designed a steakhouse website to capture the unhurried sophistication of fine dining. Instead of letting users rush, we built in deliberate delays on clickable buttons. During these pauses, visitors are drawn in by mouth-watering food videos that keep them hooked and immersed in the experience.
The creative menu page showcases dishes through striking imagery, allowing us to spotlight premium items and influence higher-value orders. The result is a bold, immersive website that reflects the ambiance of a steakhouse while supporting stronger revenue potential.
![[AK] Incentivio Images (Small) (41).jpg](https://static.wixstatic.com/media/fef1a0_804c5c1d85ba4eb5829245a2164edfbc~mv2.jpg/v1/fill/w_287,h_323,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BAK%5D%20Incentivio%20Images%20(Small)%20(41).jpg)
![[AK] Incentivio Images (Small) (39).jpg](https://static.wixstatic.com/media/fef1a0_d200b1fdbb084f17938ff231c9fcec6d~mv2.jpg/v1/fill/w_287,h_323,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BAK%5D%20Incentivio%20Images%20(Small)%20(39).jpg)
![[AK] Incentivio Images (Small).jpg](https://static.wixstatic.com/media/fef1a0_5b02f9ce966d4acbad6351ce1649726b~mv2.jpg/v1/fill/w_287,h_323,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BAK%5D%20Incentivio%20Images%20(Small).jpg)