Element Fire
E-commerce Website
Redesigned Element Fire's original e-commerce website to better align it with their transformed brand aesthetic and guidelines. This redesign introduced a modern, sleek, look that reflects the bold and innovative spirit of the brand. Beyond aesthetics, I analyzed user navigation data from their previous site to optimize the layout and flow to encourage more user engagements and conversions. The result is a visually striking, high-performing website that not only looks great but also enhances the overall shopping experience for Element Fire's customers.
EMAIL NEWSLETTERS
I crafted and launched high-impact weekly email newsletters for Element Fire that did more than just sit in inboxes. These newsletters spiked engagements. By promoting our blogs and products in a way that captured attention, these newsletters consistently funneled traffic to the website and turned clicks into trackable sales. The results was a steady flow of sales worth thousands of dollars each week!
9K
Email Recipients Per Week
40-46%
Open Rate
(Higher Than Standard)
6%
Click Rate
Standard is 2-5%
PACKAGING REDESIGN
I led the redesign of the Element extinguisher packaging and transformed it into a standout piece that reflected the product's innovation. The goal was to create packaging that not only protected the extinguisher but also made it stand-out on the shelf. By incorporating bold design & visuals and clear, concise messaging, I emphasized the extinguisher’s cutting-edge features, ensuring it caught the eye of customers. The new packaging also reinforced Element’s premium brand identity. Learn more about the redesign here. Take a closer 360 look at the virtual packaging here.
